Approachability – we don’t insist on meeting our clients, but we think it helps. Research is a serious investment. It’s not just about meeting a brief, but making sure that the results help our clients do what they need to do, better. That means trust. Trust means understanding. Understanding means better return on investment.

 

Bespoke solutions – we use a range of methods to suit the demands of the research we’re working on.

 

Business understanding – we interview business people, we present to business people and we run our own business. We know what business priorities are about, so we make sure our research projects reflect real business needs.

 

Clarity – we make sure every part of our projects are clear and understandable, so our clients know what we are going to do, when it’s going to happen and what they are going to get.

 

Coherence – there are few things worse than unplanned research, except the hole in research budgets afterwards. Our projects are thought through, discussed and agreed before we start, but more than that, we make sure everyone involved, in-house and at the client company, knows what is going to happen, when and why.

 

Comprehensive Reporting – We always deliver raw data, as well as a full written report, a Management Summary, Conclusions & Recommendations, a half-day presentation and question and answer session, a project debrief, client stakeholder meetings and a named, responsible senior Project Manager as standard on any project.

 

Delivery pledges – we don’t just specify our deliverables, we promise we will deliver them.

 

Designed deliverables – we work with our clients to design presentations and reports to meet stakeholder needs.

 

Direction – Every project we deliver includes conclusions and recommendations. Clients don’t have to follow them, but more than a few have proved very profitable before now.

 

Experience – We set-up this business in 1992. We’ve Been through recessions and boom times, boom times and recessions. We know the pressures on businesses of all sizes. We can’t fix the global economy, but we’ve made a lot of clients better off.

 

Fixed price – every one of our projects is fixed price. Unless the project changes the price stays the same. We don't like surprises. We think our clients don't either.

 

Flexibility – when priorities change, our projects can change as well.

 

Goal oriented – we only have one goal: to provide excellent research to increase client efficiency. Insight is not another word for research. It’s what we supply as part of every project.

 

Interpreted results – facts are one thing, but no-one has time to sit in a library. Our clients get facts, but better that that, we tell them what they mean as well.

 

Reliability – we have delivered every project on time, large and small.

 

Supportive – when things go wrong we’re still there. Sometimes clients have issues that just won’t go away. We’ve coped with client illnesses, bereavements, budget cuts and new bosses. It’s not all in a day’s work, thankfully, but when bad things happen, good people help.

 

Verification – Anyone can say they provide good research. We think increased client revenue is more interesting.

 

Web research – we’ve designed Web 2.0 interactive portals and we are more than happy to carry-out web-based interviewing whenever the project demands this approach. It is not always the best way of talking to people. When it is we have the capability to produce web solutions in-house.

 

Wide range of methods - Some agencies can only use a single methodology, but our wide skillset and experience means that our full-service solutions really do cover the whole range of research options and opportunities.